Monthly Archives: March 2013

Finding A Niche For Affiliate Marketing

Affiliate marketing is quite broad in a marketing sense, so in order to specialize in one area, it is important to concentrate your time and energy into developing an online strategy in a particular niche.

What is a niche?

Simply put, a niche is a segment of the place market that you want to target your marketing towards. It is a highly target group of people you identify as being the ideal candidates you want to market your products to.

Are All Niches Created Equal?

You could say that all niches are equal in terms of the audience they attract, however in most cases, a very profitable niche can be determined by the amount of interest there is in that marketplace.

For example, there’s probably a bigger market for iPhones, than for some unknown smartphone manufacturer. Therefore one could say that there is a lot more profit to be made in the iPhone market than the unknown brand.

Which means that not all niches are as profitable as each other.

Do You Have To Be Passionate About Your Niche?

You don’t have to be passionate about your niche, however it does help if you do have a intimate understanding of how your target group of people think.

Understanding their problems, wants and needs could help you to tap into that segment, because you know and understand what makes them tick.

How To Spot A Profitable Niche

As I mentioned earlier, one of the biggest ways to know whether you are tapping into a profitable niche is to understand how much interest there is in a particular niche.

And the way to do this is to get an understanding of how many people are typing in certain keyword phrases into the search engines that relate to your niche.

Is there Traffic?

Finding out how much traffic keyword phrases have for some of the common issues your niche faces will tell you whether or not you should spend time developing that niche.

If there is significant traffic, then that could point to there being a lot of interest in that niche.

Are there other affiliates in that market?

If there are other affiliates in that marketplace then this could mean that other people are making money in the niche, which means that if you can get a spot next to their in the search engines or through paid advertising then all you have to do is to create content that is more compelling than your competitors.

Are there a lot of products being developed by vendors?

If you find that the marketplace has a number of product creators then this is also a signal that the marketplace is profitable because product creation can be expensive.

But it is important to chose from the best affiliate programs out there. There’s no use in spending the time and effort developing the traffic for your niche to find out that payout is low.

So choosing from the top affiliate programs will help to ensure you get paid.

Are there Adwords ads displayed in the results?

An easy way to find out whether a product is profitable is to identify if the product creator is spending money promoting their product via Google Adwords? Also, to find out if there are other affiliates doing the same thing.

You see, if people are spending money on advertising, then it only makes sense that they are earning more money than they’re spending, otherwise they would be losing money.

So in Summary

Identify whether there is a lot of interest in your marketplace by performing keyword research and understand how much search volume main keywords have in your niche.

Look to see if there are a number of product creators in the niche and whether product owners and other affiliates are paying for advertising.

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Steps To Creating Successful Affiliate Marketing Websites

Choosing A Brandable Domain Name

This is not a big issue, but finding a domain name that is brandable as opposed to and EMD (exact match domain name) is probably the best solution going forward unless you know a lot of seo.

Good Hosting

Not all webhosts are created equal. Some webhost providers have shocking support and shocking uptime.

I have heard story from some webmasters who have had websites down for days because their webhosts haven’t been able to fix a problem. This is a big problem if you earn hundreds and thousands of dollars a day.

Use reviews on companies to get an understanding of what webhosts are the most reliable.

Easy Way To Create & Manage Content

WordPress is probably one of the easiest free content manage tools available in the marketplace that offers a wide range of plugins that will give you just about all the free functionality any webmaster could ever ask for.

Since content is the lifeblood of all websites, being able to create content easily and effortlessly is essential to a successful affiliate website.

Affiliate Programs

Whilst there is a plethora of affiliate marketing programs to chose from, not all affiliate marketing programs are created equal. Some programs payout at a high rate and some affiliate programs don’t payout at all.

So it is important that you do your research when it comes to who you work for.

Keyword Research

Being able to identify what keywords phrases you can rank for in the search engines will help you to create a more successful affiliate marketing website.

In the past people who were new to affiliate marketing just wrote about anything and everything and wondered why they weren’t getting any visitors to their websites.

And the biggest reason why people fail in this area is because they are not identified the right content pieces to create. Creating the right content pieces is literally the difference between getting visitors coming to your website and not getting visitors coming to your website.

Compelling Content That People Read

Create content that makes the reader want to keep reading all the way do to the end of the page. That way you can link out to other pages on your website that may be of interest to them.

The key is to get people reading your content and then reading even more of your content. The longer a visitors stays on your website the better. This then signals to the search engines that the content you are providing is high quality and that more of your content should be ranked higher in the search engines.

Interesting Images

Images go a long way towards capturing and keeping your visitors interest in your content. A lot of people take visual cues from well selected and well placed images. So if it makes sense to put in an images then  do so.

But don’t clutter your website with misplaced images so as to appear as if you have a lot more content on your page than you actually do.

Personable

Always try to make your content on your website personal. No one wants to read formal writing. Formal writing screams “boring”. So try and make your content personable as if you person you are writing for is one of your friends.

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Should You Start With Adsense Or Affiliate Marketing

If you are looking to start up on your own and are considering opportunities online, this thought must have definitely crossed your mind “Should I start with Adsense or Affiliate Marketing?”

This is a very common confusion most people have since both these options have some similarities in their working model.

However, the differences between them are huge and a mistake in choosing the right option can leave you with a ‘not so successful’ attempt.

Both Adsense and Affiliate marketing have their own pros and cons but Affiliate marketing has proved to be a more successful and commercially viable approach.

A comparison between the two will help you understand this better.

Which makes more money?

Since money making is the key objective, let’s address this first. Adsense pays you 68% of click cost for each click.

However, the click costs are generally very low and hence you make substantial revenue only if you have a very high click rate.

Affiliate marketing on the other hand pays a commission varying anywhere from 2% to 50% of the sale value.

Hence by choosing the products you wish to sell strategically, you can easily make good money.

But is is best to go top affiliate programs so as to maximize your time and effort, simply because they offer the most payout for your results.

Easy to begin?

Adsense requires Google’s approval which is not very easy to get.

Affiliate marketing on the other hand requires you to join through an affiliate program which is quite easy since there are many affiliate product sources in the market.

Effort required?

Affiliate marketing requires more effort than Adsense because you are involved in selling the product.

It requires you product reviews and descriptions and to maximize sales, you can also start creating your own email lists comprising of existing and potential customers who review your recommendations and trust your advice.

All this however requires considerable amount of effort and pays well in return.

Adsense only requires you to position the ads on your website and they Google takes care of automating them based on your website content.

Hence Adsense is a low effort, low gain strategy.

Control over your products?

Affiliate marketing lets you choose what kind of products you wish to publicize and sell.

You can choose products of your interest and write about them which helps you create a niche blog or website.

In Adsense the products being displayed are controlled by Google.

Though Google customizes the ads based on the content of your website, you cannot however control it.

Short term vs Long term gains:

Affiliate marketing is a method that can fetch you long term benefits. The revenue model is such that it can be scaled up to generate sustainable long term profits.

The email lists, personal contacts and followers of your niche blog can work generate continued revenues and help expand your business.

Adsense provides easy, short-term benefits but there is no planned expansion possible.

Affiliate marketing is a great way to get started on their own for those who are serious about creating a long term sustainable revenue model and are prepared to put efforts to do it.

An initiative that can be started with very low cost, affiliate marketing surely provides better returns than Adsense.

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How To Do Keyword Research for Affiliate Marketing

In case you are a blogger, you already know various ways to earn a good passive income on the Internet. You must have also heard about affiliate marketing.

It is considered to be the most effective way to make an online income. There is no doubt that affiliate marketing is a great way to earn a good income.

However, it requires you to market and promote products properly. Thus, you need relevant and high quality keywords. Regardless of which affiliate network you chose to work with , keyword research is paramount.

In this post, we have discussed some simple ways to help you with keyword research for affiliate marketing.

Manually Brainstorm Keyword Ideas

Unfortunately, this is considered to be a frequently overlooked method. With manual brainstorming, you can start the process of researching keywords.

You just need to use a pen and piece of paper. These days, there are also some effective online tools to help you with brainstorming.

Look for Seed Keyword Inspiration

Once you have penned down a few phrases and words during the brainstorm session, it is time to build an in-depth seed keyword list.

In case you have some specific products in mind, you should look at their sales pages.

If you aren’t focusing on specific products, you should look at sales pages in your niche on popular websites, such as Amazon, Clickbank and more.

This helps you understand what kind of keywords big players are using.

Save Juicy Keyword Sources

While browsing these Q&A threads and forums, it’s recommended to bookmark the ones that seem effective.

In the long run, this helps you save a good amount of time. It’s never a bad thing to have a backup plan.

If certain keywords are always active, they will have the latest terms and language thrown around in the content.

This is perfect for effective seed keyword building.

Don’t Ignore Buyer Intent

According to experts, it’s easy to be tempted to use only high-volume keywords. However, you should never ignore buyer intent.

Most entrepreneurs and amateur affiliate marketers fail to understand this aspect.

In simple terms, buyer intent keywords are phrases or words that include the clear indication of a sale.

In other words, you should add phrases or words like ‘lowest prices’ or ‘buy’ in the beginning of the keyword.

This makes sure people looking for such terms are able to find your product easily.

Use Tools to Generate Long-Tail Keywords

Just like buyer intent, it’s important to be specific with your keywords. When you’re more specific, people are more likely to visit your product page.

Long-tail keywords are a good tool to achieve positive results. These days, you can choose from a wide range of tools to develop a list of long-tail keywords.

These tools are easy and simple to use.

A lot of want to know how long their keyword list needs to be.

This always depends on how complex or big your service or product is considered in the market.

Unless you’re planning to develop a keyword list for a major business corporation, dozens or hundreds in a list is fine.

In order to achieve best results, you should consult experts in the field.

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