Category Archives: affiliate programs

Is Affiliate Marketing Saturated In 2015?

This is a question that I hear a lot in Internet marketing circles.

The reason people think that affiliate marketing is saturated is because there is just so much competition in the marketplace.

Competition usually comes in the form of where marketers advertise.

There are usually two main forms of advertising, these are referred to as Paid traffic or Free traffic.

Typically what an affiliate marketer does is to present offers to people who are searching for information on a given topic.

If they get the thought process right and there is a high level of relevance between what the person is searching for and offer that is presented, then there will be a high rate of conversion.

This is where the problem starts and where the market can get saturated.

You see, when marketers find a good source of traffic then, they all jump on the band wagon and advertise in the same space.

Stands to reason – right?

If one of your competitors in making money advertising in a certain space, then chances are, if you advertise the same product in the same space you will have similar success with conversions as well.

Paid Traffic

Ultimately what happens with paid traffic is that the advertising space becomes crowded as more and more advertisers start to advertise in the same space. This in turn drives up the advertising cost, given advertise costs is bid driven.

So what used to be a profitable advertising space, slowly becomes less and less profitable as new advertisers start driving up the price.

But there is a way to overcome this problem with a little creative thinking , which I will go into soon, but of course we need to also address saturation from organic sources or free traffic.

Organic Traffic

Okay, so let’s talk about organic traffic.

Sounds like a really good idea.

No one wants to pay for traffic, but is free traffic really free?

And can you have a point of saturation the same way as paid traffic?

The answer is yes.

And although free traffic sounds like a good way of making money, it does take a lot of time and effort to rank for competitive terms in the search engines.

And as more and more webmasters start to rank for certain “money” keyword terms, it causes a keyword term to become more and more competitive making it difficult to rank in the same space thereby becoming saturated.

So are new affiliate marketers doomed from the start?

Overcoming Saturation

So the way to overcome saturation is to look outside of the norm and go for related terms.

Most affiliates are lazy, and won’t do the work to find related terms, which then opens up an entire business to those who are.

Your focus should be on your visitors “mindset” over everything else. Learn more on how to overcome a saturated market at

This will then help you to discover untapped areas in your chosen niche.

If you want to learn how this process is done then read this.