Category Archives: keyword research

Finding A Niche For Affiliate Marketing

Affiliate marketing is quite broad in a marketing sense, so in order to specialize in one area, it is important to concentrate your time and energy into developing an online strategy in a particular niche.

What is a niche?

Simply put, a niche is a segment of the place market that you want to target your marketing towards. It is a highly target group of people you identify as being the ideal candidates you want to market your products to.

Are All Niches Created Equal?

You could say that all niches are equal in terms of the audience they attract, however in most cases, a very profitable niche can be determined by the amount of interest there is in that marketplace.

For example, there’s probably a bigger market for iPhones, than for some unknown smartphone manufacturer. Therefore one could say that there is a lot more profit to be made in the iPhone market than the unknown brand.

Which means that not all niches are as profitable as each other.

Do You Have To Be Passionate About Your Niche?

You don’t have to be passionate about your niche, however it does help if you do have a intimate understanding of how your target group of people think.

Understanding their problems, wants and needs could help you to tap into that segment, because you know and understand what makes them tick.

How To Spot A Profitable Niche

As I mentioned earlier, one of the biggest ways to know whether you are tapping into a profitable niche is to understand how much interest there is in a particular niche.

And the way to do this is to get an understanding of how many people are typing in certain keyword phrases into the search engines that relate to your niche.

Is there Traffic?

Finding out how much traffic keyword phrases have for some of the common issues your niche faces will tell you whether or not you should spend time developing that niche.

If there is significant traffic, then that could point to there being a lot of interest in that niche.

Are there other affiliates in that market?

If there are other affiliates in that marketplace then this could mean that other people are making money in the niche, which means that if you can get a spot next to their in the search engines or through paid advertising then all you have to do is to create content that is more compelling than your competitors.

Are there a lot of products being developed by vendors?

If you find that the marketplace has a number of product creators then this is also a signal that the marketplace is profitable because product creation can be expensive.

But it is important to chose from the best affiliate programs out there. There’s no use in spending the time and effort developing the traffic for your niche to find out that payout is low.

So choosing from the top affiliate programs will help to ensure you get paid.

Are there Adwords ads displayed in the results?

An easy way to find out whether a product is profitable is to identify if the product creator is spending money promoting their product via Google Adwords? Also, to find out if there are other affiliates doing the same thing.

You see, if people are spending money on advertising, then it only makes sense that they are earning more money than they’re spending, otherwise they would be losing money.

So in Summary

Identify whether there is a lot of interest in your marketplace by performing keyword research and understand how much search volume main keywords have in your niche.

Look to see if there are a number of product creators in the niche and whether product owners and other affiliates are paying for advertising.

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How To Do Keyword Research for Affiliate Marketing

In case you are a blogger, you already know various ways to earn a good passive income on the Internet. You must have also heard about affiliate marketing.

It is considered to be the most effective way to make an online income. There is no doubt that affiliate marketing is a great way to earn a good income.

However, it requires you to market and promote products properly. Thus, you need relevant and high quality keywords. Regardless of which affiliate network you chose to work with , keyword research is paramount.

In this post, we have discussed some simple ways to help you with keyword research for affiliate marketing.

Manually Brainstorm Keyword Ideas

Unfortunately, this is considered to be a frequently overlooked method. With manual brainstorming, you can start the process of researching keywords.

You just need to use a pen and piece of paper. These days, there are also some effective online tools to help you with brainstorming.

Look for Seed Keyword Inspiration

Once you have penned down a few phrases and words during the brainstorm session, it is time to build an in-depth seed keyword list.

In case you have some specific products in mind, you should look at their sales pages.

If you aren’t focusing on specific products, you should look at sales pages in your niche on popular websites, such as Amazon, Clickbank and more.

This helps you understand what kind of keywords big players are using.

Save Juicy Keyword Sources

While browsing these Q&A threads and forums, it’s recommended to bookmark the ones that seem effective.

In the long run, this helps you save a good amount of time. It’s never a bad thing to have a backup plan.

If certain keywords are always active, they will have the latest terms and language thrown around in the content.

This is perfect for effective seed keyword building.

Don’t Ignore Buyer Intent

According to experts, it’s easy to be tempted to use only high-volume keywords. However, you should never ignore buyer intent.

Most entrepreneurs and amateur affiliate marketers fail to understand this aspect.

In simple terms, buyer intent keywords are phrases or words that include the clear indication of a sale.

In other words, you should add phrases or words like ‘lowest prices’ or ‘buy’ in the beginning of the keyword.

This makes sure people looking for such terms are able to find your product easily.

Use Tools to Generate Long-Tail Keywords

Just like buyer intent, it’s important to be specific with your keywords. When you’re more specific, people are more likely to visit your product page.

Long-tail keywords are a good tool to achieve positive results. These days, you can choose from a wide range of tools to develop a list of long-tail keywords.

These tools are easy and simple to use.

A lot of want to know how long their keyword list needs to be.

This always depends on how complex or big your service or product is considered in the market.

Unless you’re planning to develop a keyword list for a major business corporation, dozens or hundreds in a list is fine.

In order to achieve best results, you should consult experts in the field.

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